How do A-listers feel red carpet ready? Debra Messing feels beautiful and confident for the big day thanks to Coolsculpting, and they came to us. We created over 17 separate videos for CoolSculpting of Debra sharing her beauty and wellness secrets. The videos showcased behind the scenes footage, branded content, and b-roll moments. The videos were pitched to exclusive media outlets around awards seasons and they showed up on CoolSculpting social channels to boost brand engagement.